Campari launched a campaign centered around the Campari Spritz, l’ Aperitivo di Milano. The campaign highlighted the aperitivo as the “Bartender’s Choice,” emphasizing its popularity and versatility in the world of mixology. Campari focused on DOOH to make the best of the vibrant red color, inviting everyone to experience the timeless ritual of enjoying a Campari Spritz during the aperitivo.

Campari Group

BEV-0145